About Proximity

Proximity was built on a simple observation: the most valuable advertising space isn’t online—it’s where people already live.

The idea came from firsthand experience walking through apartment buildings and noticing untapped, high-traffic areas—lobbies, mailrooms, elevators—where residents pass through every single day, yet nothing meaningful was being communicated. At the same time, local businesses were struggling to reach nearby customers in a direct, cost-effective way. Proximity was created to bridge that gap.

Founded by a driven entrepreneur with a background in business, analytics, and real-world operations, Proximity reflects a mindset rooted in execution, not just ideas. Built from the ground up, the company is the result of persistence, countless conversations, and a willingness to step outside of comfort zones—cold calling property managers, refining the model in real time, and learning what truly creates value for both property owners and advertisers.

At its core, Proximity is about creating win-win environments:

• Property managers gain a modern amenity and passive income stream at no cost

• Advertisers reach hyper-local audiences in a high-attention setting

• Residents receive relevant, curated content that enhances their living experience

What sets Proximity apart is not just the concept, but the commitment behind it. Every partnership is approached with a long-term mindset—focused on quality placements, limited ad saturation, and maintaining a premium feel for both the property and the brands displayed.

This isn’t a mass, transactional ad network. It’s a carefully built system designed to deliver real value, driven by consistency, attention to detail, and an understanding that the smallest touchpoints—when done right—can have the biggest impact.